Optimizing Your Keywords by Long Tailing

To long tail a keyword is basically to take your typical popular keyword such as “make money online” and make it even more specific i.e “How to make money online as a blogger.” Not only does it laser target what the topic is, but it also becomes cheaper per click. “Make money online” is much more popular then “How to make money online as a blogger” and costs much more per click.

“How to make money online as a blogger” is less popular and costs less, HOWEVER it is much more targeted then “making money online” which can consist of many other things, such as selling on eBay, affiliate marketing, blogging, and a ton of other ways to “make money online.” Therefore the reader that the “How to make money online as a blogger” search term will deliver is much more targeted and more likely to turn into a subscriber, click a relevant ad, or purchase a related product through an affiliate link producing revenue.

Even though the “long tail” keywords bring in less traffic the trick to it is to have your regular popular set of keywords, and then have a separate set of “long tail” keywords such as “How to make money online as a blogger,” that are more specific, targeted and cost less. Have as many of these as you can and watch the enormous traffic you will build from them over time. This “long tail” traffic will convert more and make you more money.

Search-box - Having a search box on your site can have it’s many advantages. Using these on your site will allow you to know what keywords your readers are typing in to find the content that they want. Basically your getting DIRECT FEEDBACK from your readers, they’re handing you over the keywords they use to look for the things that interest them.

Keyword Tools - The use of the Google Keyword Tool is very beneficial in figuring out how popular a keyword is, how many monthly searches it gets, and the competition level of a particular keyword. All of these things lead to great lazer specific keywords that identify your niche perfectly, thus your target audience will find specifically what they are looking for.

Take a Peep At Your Competition: Go over to your top competitors site, and check out their headers, title and meta tag. The work is basically done for you, you can adjust a few things here and there to your likings if you want to tailor it down to fit your niche best. How can you find you competitions headers, title and meta tags? Simple just go to their site, right click any spot on their header, and go to “view source,” note pad should pop up with the sites entire code.

Benefits

By using “long tail” keywords, you can gain many advantages:

High search engine rankings: The “long tail” keywords have much less competition and you will most likely have the highest ranking for the phrase you came up with.

Higher CTR: The point of all of this is that your visitors get to your site for what they’re looking with the actual phrase they type into the search box, and since any “long tail” traffic means they typed in your “long tail” keyword, then these are highly targeted visitors that found exactly what they were looking for and are more likely to convert into a sale, affiliate commission, or an ad click.

Make More Money: The profit produced by the “long tail” keywords will be much more then usual, on top of this more visitors from this traffic will subscribe to your feed, and a lot of them will become return visitors and start to leave comments and add more value to your site.

Using “long tails” will help to boost your traffic and conversion rates by bringing you laser targeted traffic, that found specifically what they were looking for.

15 Tips to The Perfect Landing Page

Recently a panel of experts united at the ACCM conference in Orlando, their discussion was based on landing pages.They included DMinSite sales and marketing Karen Crist , Buck World Wide VP of Ecommerce Gavin Galtere and Tim Walter From American Eagle.

An important thing that Tim said that caught my attention was that when developing web pages there are two different roads you can go down, which were paid search and email. “Don’t only do Google.” The reason for this is because you are not tapping into potential earnings that can come from paid search and email.

He also mentioned something that made quite some sense to me (as obvious as it is) which is that an email puts your message directly in front of the potential customer, whereas search requires the same potential customer to look or search for your website, ad, and or message.

All three of them delivered great tips.

Here are the best of the best…

1. Get top-level buy-in for strategic projects; not all projects produce immediate sales, but have more strategic implications for the business.

2. Create urgency, such as a deadline to increase CTR and conversion

3. Print destination URLs on pages in your catalog

4. Separate CSS and data points for ease of use

5. Make sure landing pages deliver on a promise that drove the shopper to the site with consistent products, benefits, offers and branding

6. Split test different paid search landing pages

7. Split test different email landing pages. Don’t throw consumers to a category page, but a specifically designed page using the email messaging, creative and extended product offering

8. Track key performance on all pages

9. With landing pages - think like a consumer

10. Test, test, test

11. Have a platform that enables marketing staff to market.

12. Be prepared to make changes fast

13. Optimize landing pages for natural search with readable URLS (no special characters), included on site maps, no Flash, no duplicate content

14. Keep landing pages up longer than you think. If you are working with outside agency to host, require minimum of 3-6 months hosting

15. Look at competitors’ landing pages. Your customers are likely searching multiple sites for a product. See what they are seeing.

Put these great tips to work and optimize you landing pages.

SEO - Optimizing Your Links

Recently I wrote a post on the Importance of Backlinks and why it is good for SEO reasons, now I want to shed a little light on how you should optimize the links on your site. Whether incoming or outgoing, they should all be optimized.

Here’s some tips on what a greatly optimized link consist of…

When making a link for your site anchor text is important. “Anchor” Text is the text on the link. To learn a little bit more on the subject check out this post - Anchor Text SEO. The “anchor text” should contain keywords related to the websites niche. So if your site is on the topic of blogging for dollars, then when you link back to your site your anchor text should be “blogging for dollars.”

You can do this by simply adding this code to the html section

<a href=”YourURLGoesHere” target=”_top”>Anchor Text Goes Here</a>

Blogging For Dollars

Now you have successfully optimized your link with anchor text and have included your keyword.

Deep Linking - Something else you might want to keep in mind is “deep linking.” This is when the link directs you to a related page within the website. Avoid committing the mistake of directing ALL of your incoming links to your home page. When you deep link, the link will send the person to a page more related to the link and the page it’s on, as opposed to directing them to your homepage where a lot of different topics and links related to other things will be - Which does not leak over much keyword value or “link juice.” Deep linking looks much more natural to search engines as well, as opposed to links that send people to the same page, or homepage. - Which can seem out of place to search engines, and could be considered an attempt to manipulate your PageRank.

Domain Age - How old a domain is can add more value to the link. Websites that have been around for a longer period of time are more reliable, and a link from a trusted site gives off more value. This was described in a post I wrote before on why people where choosing Blogger Over WordPress? and any new domain period because blogger was registered since 99′ therefore yoursite.blogpost.com as a domain weighs more and has more value then a brand new domain.

One Way Links - One way links are better then reciprocal links - A reciprocal link is when a site links to you and you link back to it as well, a link exchange. One way links you can pretty much already assume what these are. This is simply when a site links to you, with out you linking back to it. One way links weigh more and give off more value.

Site Updates - How often you update your site is always important, this won’t really add any more weight or value to a link but the search engine spiders will pick up your link more often, which is always good.

Try all of these tips for optimizing and increasing link weight and value, to make getting a higher PageRank an easier task to accomplish.

How to Get a Cheap PR6 Backlink

We all know how great the Importance of backlinks is. We all want to get a high PR (PageRank), but how can we do it? We’ve all heard about submitting to articles sites, and posting on forums, but to be quite honest this takes quite a while. The methods take long to bring back results but they certainly are worth it.

Some people know how easy it can be to rank up, if you have a high PR site linking to you. Try getting a back-link from a PR6 site.

How can you do this?

It’s simple, plenty of non commercial websites, and source software websites use donations for the expenses of running the site. These kinds of sites are of high PRs and the donation page is usually around a PR6 or PR7. If you donate to these sites you can get listed on the donors page, giving you a PR6 backlink.

You can even donate as little as $10 to get listed.

So what are these sites?

Where can you find them? I did a little digging around for you guys, and found a couple PR6 sites you can go donate to and get listed. Read the donation page; a lot of these sites require you to contact them after you donate to let them know you want to be listed. If not they will assume you don’t want the exposure.

Here are some sites for you to try out…

http://awstats.sourceforge.net/awstats_supporters.php - PR6

http://www.openwall.com/donations/ - PR6

http://forum.snitz.com/donations.asp - PR4

http://zeo.unic.net.my/donations/ - PR4

This is a good way to get a higher PageRank, faster. Finding and donating to more sites like this can help. Since Google is doing away with paid links, this is kind of a loop hole.

I have seen no decrease for sites that specifically donate as opposed to things like “text-link-ads”, which is a good thing for traffic but is also a paid link, that Google doesn’t like very much.

Try donating to these sites and more like them, as you are placed permanently for one donation, and not charged over and over and a monthly basis.

« Previous Page — Next Page »