Will The Chrome OS Change The Way We View Computing and Search?

It’s an understatement to say that Google dropped a huge news bomb on us the other day, with the unveiling of Google Chrome OS. Since the announcement there has been all kinds of wild speculation as to what a Google backed open source OS means, and how it will effect the market.

Sundar Pichai, VP Product Management, made this statement in the official announcement post,

“Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. Because we’re already talking to partners about the project, and we’ll soon be working with the open source community, we wanted to share our vision now so everyone understands what we are trying to achieve.

Speed, simplicity and security are the key aspects of Google Chrome OS. We’re designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates. It should just work.”

The interesting take away from the announcement, is how much the world of search is going to change with Google Chrome OS. Already, the internet has been taken over by the search engine. Now, our OS’s could potentially be dominated by the idea of search. I’ll leave you to ponder as to whether that’s a positive or negative.

Either way, as website owners and operators it’s vital to plan ahead and perhaps think of ways to take advantage of the potential change that Google Chrome OS will provide. For a good start, check out this article on Wired’s website.

Keep An Eye On Your SEO When Switching To CMS

When you first start a website, many times you don’t have a grasp as to just how large it potentially could be. Generally, you start with HTML which is fine for awhile. However, when content starts to be updated at a heavily frequent pace, sometimes change is in order.
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Google Will Start Penalizing No-Follow Links

I think it’s safe to say that the world SEO, and internet marketing is one of the fastest changing trades out there. The rules are constantly being fiddled with, and the means to be successful change from day-to-day.

Google looks to be changing the rules yet again, with their impending change of how Google will crawl no-follow links. Meaning they’re going to start penalizing for them. This is going to be a major pain for some experts, who rely on no-follow links for clients. For those of you who use them, you know what I speak of.

Generally, no-follow links are used as a way to funnel search results to a particular link. If a page has a ton of no-follow links, and only a few others then the webmaster wants visitors to click those links.

Google doesn’t like that too much.

The no-follow strategy is mostly used by companies that are trying to sell particular products, hence the reason why so many SEO experts rely some on no-follow.

So, how many of you utilize no-follow in your strategy? What’s your reaction to the news of Google making this change?

Changes in Google Algorithms

For you SEO experts out there, you should know that a change in Google algorithms will be appearing soon. The news has been reported by WebProNews. The next obvious question is, ‘what does this mean for us?’.

I’ve mentioned before that I’m a shining optimist, and the situation is no different here. This algorithm change, which is targeting Black Hat SEO can only be good for site owners, and marketers. Unless you do use Black Hat tactics, then you’re just SOL.

Of course, as with any change to Google there could potentially be unforeseen problems. Maybe the algorithm reads your site incorrectly, grouping it in with the Black Hat sites. I’m not saying it will, but it’s always good to be prepared.

I’ll be keeping an eye on this as it develops. As always, feel free to drop me an email or discuss this topic in the forums.

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