Search In Social Media - Learn It Like SEO
September 2, 2009
What does Twitter, Facebook, and MySpace have in common? Besides the obvious connection being ’social media sites’. They all encoporate search into their websites, and not just for other users but for content.
I’m not saying that their algorithms, and engines are as powerful as Bing or Google but many of the rules you apply for those you should be looking at for social media, Twitter especially. Content, links, both very important.
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How to Increase Your Conversion Rate
April 3, 2009
There are all kinds of different statistics to keep an eye on when developing a site. Page views, impressions, but the one that is absolutely vital to profit is, conversion. You can have all the page views, and impressoins in the world, but if your conversion rate is low you’re missing out on key revenue.
There are numerous ways to keep that conversion rate up. Below is a video of Dr. Karl Blanks, who is the Co-Founder of Conversion Rate Experts. He provides some useful tips on how-to up your conversion rates… Read more
How To Fully Utilize Google AdWords
February 20, 2009
If you’re just getting into the online ad game, it can be quite an endeavor. There’s all sorts of agencies, and ‘expert’s out there claiming to have a handle on Google AdWords. If you want to roll up your sleeves, and learn it yourself, there are some valuable resources out there to take advantage of.
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How-To Localize and Personalize Your Website
January 9, 2009
We’ve already discussed how social networking is become more and more important for the success of a website. Going into 2009, how will maintaining rank on search engines change? How will you be able to keep up?
If you’re to believe some experts, then you need to start focusing on localization and personalization. It’s not enough to just dominate keyword phrases, and rank. Slowly, you can start to see search engines adapt more and more to people’s location and preferences. For example, if you have a website selling video games and someone types phrases into Google about video games perhaps the top hits will be local gaming stores in their area.
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