If You’re Flying High On Yahoo, Be Sure The Same Is True For Bing

September 15, 2009

While most people strive for that first page in the search results of Google, others take a different approach. Many optimize for Yahoo, because sometimes a better response is found there. If you’re one of these people you might want to start planning now. For the Bing/Yahoo merger that is.

In case you hadn’t heard there will be some changes to Yahoo when Bing comes to town. The front end will still be in Yahoo’s hands but the back-end were the algorithms power everything, Bing will be taking over. That’s where your focus needs to lie.

I know that it’s frustrating but if you’ve made it to the top of Yahoo, or any other search engine then you know the head aches involved. Before it’s required you might want to get ahead of the curve and start optimizing for Bing now. Before Yahoo becomes the past.

The first thing you’ll want to check is keyword ranking. Just because certain keywords are ranking well for you in Yahoo, doesn’t necessarily mean they will in Bing. So get back on the research wagon and discovering the keywords you need to improve upon.

As a precautionary measure try discovering other ways to boost traffic. Invest a bit more time in the social media market, or perhaps even invest some money into traditional advertising.

Just like any other major change like this, you can never be too over prepared. If you think of something that will potentially work then act on it. You’d rather try and fail than get to the change and not have anything ready for the potential outcome.