If Microsoft Buys Yahoo, What Will That Mean?

July 17, 2009

The deal has been going on for about a year and a half. There are times where it looks like the deal to buy Yahoo is over, then we hear about it again. According to many sources, Microsoft buying Yahoo will be reality soon. Of course all could fall through, but there has to be a deal that can make this happen.

If and when it does happen, what will that mean for the search world? Google is dominating the market share right now, but with Microsoft owning Yahoo that would mean they’d have control of two of the three leading search engines.

Not only would they own two search engines, but that equates to 30% of the market. Which is needless to say a huge improvement over what they have now with just Bing.

The reason I’m hoping that this deal doesn’t go through is that it consolidates the competition. After this there will only be two companies vying for control. The battle for users’ searches will be entertaining for sure, but in the end we’re left on the short end of the stick. The more companies around, pushing for competition the better.

Oh, well I guess we should get ready for Google vs. Microsoft, instead of Google vs. Microsoft vs. Yahoo. How do you see the market changing because of this deal?