Keep An Eye On Your SEO When Switching To CMS

June 26, 2009

When you first start a website, many times you don’t have a grasp as to just how large it potentially could be. Generally, you start with HTML which is fine for awhile. However, when content starts to be updated at a heavily frequent pace, sometimes change is in order.

When a site becomes heavily laden with content, a site owner will switch to CMS (content management system). When this occurs, it’s vital that you monitor how your SEO will be effected. As explained by Matt Cutts in this video:

Some advice given by Cutts in the video that is invaluable is to ease your site into the change. Maybe only change a certain section of your site, and then monitor its progress.

Cutts explains how you can setup a ‘preview’ of how your site will look with the CMS, “For example, if your CMS means that your layout has to change, you can mock that up,” he continues. “You can try to make it so you change your HTML so that it looks like it would look like from your content management system. And then make sure that your rankings don’t change. They shouldn’t change very much at all, but you know, if you change a whole bunch of stuff on your page, that can affect how Google scores it.”

So, with my advice with a little help from Matt Cutts you should be ready to take a step forward. Just be sure that the step your taking is in the right direction.