Google Will Start Penalizing No-Follow Links

June 12, 2009

I think it’s safe to say that the world SEO, and internet marketing is one of the fastest changing trades out there. The rules are constantly being fiddled with, and the means to be successful change from day-to-day.

Google looks to be changing the rules yet again, with their impending change of how Google will crawl no-follow links. Meaning they’re going to start penalizing for them. This is going to be a major pain for some experts, who rely on no-follow links for clients. For those of you who use them, you know what I speak of.

Generally, no-follow links are used as a way to funnel search results to a particular link. If a page has a ton of no-follow links, and only a few others then the webmaster wants visitors to click those links.

Google doesn’t like that too much.

The no-follow strategy is mostly used by companies that are trying to sell particular products, hence the reason why so many SEO experts rely some on no-follow.

So, how many of you utilize no-follow in your strategy? What’s your reaction to the news of Google making this change?