Google’s Keyword Tool - Optimizing Keywords

May 27, 2008

Today I want to talk to you guys about something I mentioned in yesterdays post Optimizing Your Keywords by Long Tailing which is Google’s Keyword Tool . Now this is tool is very effective in determining the keywords that are best for your niche and website. When selecting the keywords you are going to use for your site you want to be as descriptive as possible.

You want to think like the audience you are targeting. If your site is about trying to make an income from the Internet, then what would be the most likely term someone interested in this would type into the search box?

This is very important if you choose the wrong keywords or keywords that are not as specific as they can be, that will affect how relevant and targeted your traffic will be. If this occurs chances are people who come across your site, won’t find what they were looking for.

Google’s Keyword Tool can help out a lot if your having difficulties with selecting your keywords. You can choose “descriptive words or phrases” or “website content”. If you select descriptive words or phrases and type in a keyword you feel is relevant to your niche and press the “get keyword ideas” button, the tool will generate even more specific terms for the keyword you chose and show you some very good stats such as…

1.) Advertiser competition - letting you know how much competition is in that keyword field. - This is measured by a green bar next to the keyword showing how much or how little competition the keyword has.

2.) Search volume for the previous month - This is very helpful as you can see how well the keywords were searched for in the previous month giving you something to compare to your first month of using the keyword, and of course determining if the keyword provides the amount of search volume desired.

3.) Average search volume - Last but not least it give your the average search volume for the keywords, the overall view of how popular the keyword is. This is very important because just looking at last months search volume is not enough information to determine if the keyword provides your desired search volume.

Now Let’s say you have a site and want to determine what keywords that site consists of. Well this tool has an awesome solution for this, if you select “website content” as opposed to “descriptive words or phrases” then instead of typing in a keyword, the tool will ask you to type in your websites URL.

When you do so the tool will automatically list the top keywords it finds for the URL. This can be a good way of checking to see if your optimizing your pages correctly with the keywords you want. As well as assuring you Google is picking them up too.