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Google AdWords Tips and Strategies
April 22, 2008
Google AdWords is critical to putting your business out there if you’re not that good at SEO, or if you already apply SEO and just want to bring more traffic through AdWords you must know these strategies.
Making money online with AdWords is tricky, but there are ways to succeed. You see AdWords is a very competitive network. They have tons of advertisers with huge budgets willing to pay whatever price for the keywords they want.
So how can you make money investing in AdWords and earn a decent return without running up a huge tab on Google?
Well here is your key to success. See on Google AdWords competitive keywords can be a lot of money per click and impression.
For example the term “make money online” or “making money online” can cost you up to $2.00 per click, without setting a daily budget your tab will go up by the thousands!
So what you do is you go to lesser known ad networks and use their network for the pricey keywords you want. Why? Because the same traffic generating keywords on Google costs less on others.
But that’s not all. Now I want you to optimize your page so that as soon as visitors come to your site they see AdSense ads–yes AdSense.
These people will click on your ads and pay for the ones you have on the other ad network, because AdSense clicks payout more than what other ad networks charge you to display your ad.
And the difference between what YOU paid for your ads on the other network and what you GOT paid from AdSense ads is all profit. It’s a no brainer.
Now remember the pricey keywords you can’t afford on AdWords ?
Well were going to slightly modify these keywords i.e., “make money online” we would change to “how to make money online” or to “ways to make money online”, and these slightly modified keywords will be the ones you will use in your AdWords campaign.
Why? Because they will still target the same market, but cost less per click and impression. Also, you should never bid higher then 10 to 15 cents on any keyword till you start seeing an ROI (return on investment) your happy with.
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